|
Marketing and Promotion of Skills 28th May at 12.30-15 Organiser: WorldSkills
Language: English
Target group: WorldSkills member organisations, technical and vocational education training organisations, international institutions and training organisations and other groups interested in promotion of skills.
Chairperson: Mr. Laurent Thibault, WorldSkills Executive Board Member, Vice President Special Affairs, lthibault@cogeco.ca
Contact: WorldSkills Secretariat, secretariat@worldskills.org This seminar shares ideas, experiences & practices in marketing & promotion of skills. PROGRAMME: 12.30 Welcome and opening of the seminar by Chair
12.35 National Marketing Program
Overview of a national branding program, internal and external constituent marketing
Patricia Marsland, CEO WorldSkills Australia and Kelli Shoesmith, Marketing Manager WorldSkills Australia 12.55 Discussion and feedback 13.05 Canada’s Advertising Program
"Promoting careers in skilled trades, technologies and apprenticeship” – the strategy and execution of a very comprehensive and successful advertising campaign across Canada launched in 2004.
Skills/Compétences Canada 13.30 Discussion and feedback 13.40 Innovation, management, marketing and practices in VET
As the world of work changes & the population ages – innovative, integrated approaches to skill development for the future needs to be delivered.
Ms. Sharon Coates, CEO Innovation & Business Skills Australia (IBSA) 14.00 Discussion and feedback 14.10 ASEAN skills competitions
Vietnam hosted the very successful 2004 ASEAN skills competition. This presentation will focus on the strategy and objectives of hosting and conducting the ASEAN competition.
Dr Duong Doc Lan, Deputy Director General of the General Department of Vocational Training, Vietnam 14.30 Discussion and feedback 14.40 Conclusions and closing of seminar by Chair
|
