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40 Graphic Design Technology Graphical Designers typically work in advertising agencies, corporate advertising departments, reproduction plants or printers. Graphical Designers can be called ADs (Art Directors), Production ADs, Assistant ADs, Advertising Assistants and Graphical Designers. In reproduction plants and printers they may be called Printing Surface Producers or Printing Assistants. The Graphical Design category covers all types of Graphical Design. Planning two-dimensional objects may involve any kind of printed material. Planning three-dimensional objects involves technical design and creating a visual image of the object (such as packaging). This category involves all skills and technologies needed in Graphical Design. These include producing ideas, creating layouts, digital editing, typography, producing graphics, typesetting, printing and presenting the final product. The competition tasks will be produced on Apple Macintosh and standard graphic design software. Final products will be printed in colour for assessment. Objective factors, such as use of software and printing technology, count 70% towards the final mark. Subjective factors, including suitability for the target group, aesthetic impression and balance, count 30%. In Finland, the backbone of the training is provided by the vocational further qualification in Printing Surface Preparation, run by AEL GRATEKO. Through this programme, the competitors will acquire strong technical capabilities and a vocational qualification. This is further developed by special training in Typography and Graphic Design, including individual assignments. The Finnish competitors will be selected from this group of students, with the aim of securing success at the competition in Helsinki.
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