ASC Skills

[40] Graphic Design Technology

Graphic Designers typically work in advertising agencies, corporate advertising departments, reproduction plants or printers. Graphical Designers can be called ADs (Art Directors), Production ADs, Assistant ADs, Advertising Assistants and Graphical Designers. In reproduction plants and printers they may be called Printing Surface Producers or Printing Assistants.

Two-dimensional objects may involve any kind of printed material. Planning three-dimensional objects involves technical design and creating a visual image of the object (such as packaging). Skills include producing ideas, creating layouts, digital editing, typography, producing graphics, typesetting, printing and presenting the final product.

The skill covers every form of graphic interpretation, including 2D design, graphic design for 3D format and image manipulation.

2D design may include all kinds of printed matter (refer Section 2 - Competency and Scope of Work).
3D design may include both the technical construction of the 3D element (such as packaging) and the visual design of the surface (refer Section 2 - Competency and Scope of Work).
Image manipulation may include the use of technical manipulation in preparation for printing (refer Section 2 - Competency and Scope of Work).