A visual merchandiser creates window and interior displays in shops and department stores. Their chief aim is to maximise sales.
A visual merchandiser creates window and interior displays in shops and department stores. Their chief aim is to maximise sales.
Essentially, they are responsible for the 'look' of the store. Displays are changed regularly and themes can be dictated by a number of factors, including the seasons of the year; current fashions and trends or promotional material.
Most companies have a visual merchandising team. Typical activities will vary according to the roles within the team, but may include:
· Conducting research based on lifestyle concepts and trends, as well as store and/or regional attributes
· Sketching designs
· Developing floor plans
· Sourcing materials
· Maximising the space and layout of the store
· Using available space to the best advantage
· Dressing and styling mannequins and props
· Making creative use of lighting
· Giving feedback to head office and the other teams (such as buyers)
Fast Facts
Globally, 55% of shoppers worldwide get their ideas from window displays, making it the top source of fashion inspiration.
Source: Cotton Incorporated and Cotton Council International 2010 Global Lifestyle MonitorTM Survey
42% of global consumers are inclined to buy apparel on impulse.
Source: lifestylemonitors.cottoninc.com
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