Graphic Design Technology

Graphical Designers typically work in advertising agencies, corporate advertising departments, reproduction plants or printers. Graphical Designers can be called ADs (Art Directors), Production ADs, Assistant ADs, Advertising Assistants and Graphical Designers. In reproduction plants and printers they may be called Printing Surface Producers or Printing Assistants.

Graphic Design Technology offers a wide variety of career options as the skills involved are highly transferable. Working on computers with specialized software programs, Graphic Designers use images, print styles and visual effects to communicate their message clearly and persuasively. Specific examples of the work range from designing corporate logos and letterhead, to creating store counter displays, banners and posters, to designing titles, credits and graphics for film and television.

In graphic designing you work closely and extensively with your clients to create a product that is both visually appealing and able to fulfill the clients’ requirements. From estimating the cost of materials and time needed to complete the project to determining the medium best suited to produce the desired visual effect, the ability to listen to and understand your clients’ vision is essential to your success.